Netflix is expanding advertising across even more parts of its platform as its ad-supported subscription tier continues to grow rapidly.

Netflix revealed that its ad-supported plan now reaches more than 250 million monthly users globally, up significantly from the previous year. The company earned roughly $1.5 billion in ad revenue during 2025, showing how important advertising has become to its business strategy.

Beginning in 2027, Netflix plans to place ads in:

• Its new vertical “Clips” video feed
• Some of its growing podcast/video podcast content
• Additional personalized advertising experiences based on viewing habits

Streaming services are increasingly starting to resemble traditional cable television, where lower-cost subscriptions come with more advertising. It also highlights growing consumer frustration over rising subscription prices combined with expanding ad experiences.

The overall takeaway is that Netflix is aggressively leaning into advertising as subscriber growth slows, making ads a larger and more permanent part of the streaming experience going forward.