The Hidden Costs of Shrinkflation: What Consumers Need to Know
To quantify shrinkflation and price increases in the U.S., InvestorsObserver tracked the price and package size of America’s most popular grocery brands. These include Frosted Flakes, Doritos, M&M’s, Coca-Cola, and Campbell’s. This tracking occurred over six years, from 2020 to 2026. Key findings your audiences should be aware of: The data also reveals a deliberate […]