Streaming vs Traditional TV: The Future of FIFA World Cup Bidding
Netflix, Disney, and YouTube are all expected to pursue U.S. media rights when FIFA opens bidding for the 2030 and 2034 Men’s World Cups. They would join traditional bidders such as FOX, NBCUniversal, ESPN, and Amazon in what could become one of the most competitive sports rights auctions ever. Why this is a big deal […]