Amazon Prime Video has launched a new feature called Clips, a TikTok-style vertical video feed designed to help users discover movies and TV shows more quickly on mobile devices. The feature lets users scroll through short personalized clips from Prime Video content, similar to Instagram Reels or YouTube Shorts. From each clip, viewers can instantly watch the full title, rent or buy content, add it to a watchlist, or share it with others.

Clips was first tested with NBA highlights during the 2025–26 season and is now expanding across Prime Video’s movie and TV catalog. The rollout reflects a broader streaming industry trend, with services like Netflix and Disney+ also adopting short-form vertical feeds to improve content discovery and mobile engagement.

The feature is currently rolling out to select users in the United States on iOS, Android, and Fire tablets, with wider availability expected later this summer.